It’s a passion, and it’s a mission. Design is about solving problems. It’s about creating something unique and new. Ultimately, design is visual and design matters. Over the years, SOCONA has tried, with every project,  to create an indelible image that will make people not only look at the material, but take a second and [...]

The constant conversation and debate among designers is: What is good design? It’s a question that invariably and always comes up.  It’s an intangible. You certainly know bad design when you see it.   However, good design shouldn’t be noticed. It should just be.  The end user should never know that something was designed.  Simply [...]

It began as most things do, with a strange idea… …to create a company that not only created unique and original work and pushed the envelope of design. At the same time we sought to create an environment of empowerment and giving back to the next generation of artists. A place that raises the bar [...]